The “psychic distance” between a company’s home country and the country where a marketing crisis occurs makes a difference in how badly a crisis hits the its stock value. Investing in marketing capabilities can mitigate the negative impacts.
The double Tar Heel was the first in his family to attend college. Today he leads a global enterprise.
As we prepare to mark our Centennial, we celebrate the contributions of an important member of our community.
The businessman turned prof draws on his experiences to help students and executives reach new heights.
Angelica Leigh is a PhD student whose research focuses on the diversity in organizations, such as the influence of racial and gender stereotypes on negotiation outcomes.
Shimul Melwani examines factors of the “dark side” of emotion in the workplace: gossip, frenemies, negativity, bad news and close-minded leaders.
CEO Jim Clifton discusses lessons learned from his most recent book with UNC students.
Dr. Adam Brown earned his MBA because he wanted to improve even more patients’ lives.
Abby Abena Asem (MBA ’06) has developed a distinct leadership style she describes as situational and empowering.
With the start of the academic year, we welcome new members of the faculty to UNC Kenan-Flagler.