UNC Kenan-Flagler Business School


JB Steenkamp honored for lifetime contributions to marketing


Jan-Benedict E.M. Steenkamp received the 2015 Gil Churchill Award for Lifetime Contributions to Marketing Research from the American Marketing Association (AMA).

Steenkamp is the Knox Massey Distinguished Professor of Marketing and area chair of marketing at UNC Kenan-Flagler. He specializes in global marketing, branding, emerging markets and strategy.

The award recognized him as a leading expert on structural equation modeling and cited his contributions on measurement invariance for setting new standards for international marketing research.

His role as “founding father” and executive director of AiMark, a global center studying key marketing strategy issues, was cited: “AiMark is a non-profit foundation that brings together CPG companies, academic researchers and data providers. Over time, AiMark has already supported over 60 academic projects involving over 50 different researchers through high-quality data access. This has contributed significantly to the diffusion of advanced marketing research techniques among both academics and practitioners.”