UNC Kenan-Flagler Business School


New Global Business Center certificate program focuses on intercultural essentials


UNC Kenan-Flagler’s Global Business Center will launch a new certificate program in January designed for mid-career business professionals and MBA students with some experience working in or with international constituents who seek to develop their intercultural competence.

Cross-Cultural Savvy for Global Business will be offered as an intensive two-day workshop Jan. 31-Feb. 1 in Chapel Hill. It will be led by seven of the most stellar experts in intercultural communication for business, said GBC Executive Director Julia Kruse.

“Effective business leaders today must know and understand how to communicate effectively across cultures, whether they are expanding their companies internationally or managing an increasingly diverse workforce,” said Gina Difino, program leader. “This certificate program is designed to prepare global business leaders through a multi-faceted approach to intercultural skills development in a business context.”

Participants will learn about their communication styles and preferences and apply them to practical real-world scenarios to predict challenges and problem-solve pitfalls.

Country specialists will identify how shared cultural values in the countries of Brazil, China, and India define structures and interactions in any business setting and assist participants in identifying successful ways to maneuver contact across cultures.

One-on-one consultations with intercultural experts will provide in-depth feedback to each participant regarding his or her personal intercultural development, communication style and ways to enhance their effective communication across cultures.

For more information and to register, visit www.ciber.unc.edu/aic.