UNC Kenan-Flagler Business School


UNC Business goes mobile


Cover Photo

The University of North Carolina Kenan-Flagler Business School is transforming its alumni magazine to a digital platform as part of several initiatives within its marketing and content strategies.

The spring issue of UNC Business is the first issue produced and distributed using Adobe® Digital Publishing Suite (DPS). ROI, the school’s research magazine, also is moving to digital distribution.

The UNC Kenan-Flagler iPad application provides interactive functionality for the magazine and other school content.

The goals of the digital initiative are to increase engagement with the school’s key constituencies, provide richer content with greater access, and underscore the commitment to sustainability. The shift to digital publishing will optimize resources by greatly reducing paper and postage costs. Over the past two years, the business school has cut its paper usage by 245 percent.

 “By sharing the ideas, news and information about our faculty, programs, students and alumni across mobile, we can better connect with readers and measure their engagement,” said Michael Schinelli, UNC Kenan-Flagler chief marketing officer. “The digital versions of our magazines will offer far richer, more dynamic experiences and include links to special online-only content, such as videos and other media and features.”

“Using Adobe Digital Publishing Suite enhances communications and transforms the digital brand,” said Karen McCavitt, worldwide marketing group manager for higher education, Adobe. “With mobile devices becoming the interface of choice for digital content, more and more institutions rely on DPS to evolve their traditional print publications into rich digital experiences.”

Note: You may view an online version of UNC Business on your computer or mobile device.