Assistant Professor of Marketing
McColl 4530, CB 3490 Chapel Hill, NC 27599-3490
Kyuhong Han’s research focuses on examining how value-appropriation strategies, in which marketing functions engage, help firms enhance revenues and profits from their customer base. His interests also include understanding a unique managerial context – a firm’s political identity – as shaping many customer and investor-relevant outcomes.
Dr. Han’s research has been published in the Journal of Marketing and the Journal of Marketing Research.
His teaching interests include marketing analytics, marketing research and marketing strategy.
He received his PhD in marketing from Rice University, his MS in marketing from Korea University and his BBA from Sogang University.