Isaac Dinner

Isaac Dinner

Assistant Professor of Marketing

Contact

McColl 4514CB #3490 Chapel Hill, NC 27599-3490

919-962-3814

Isaac Dinner is a data-focused marketing researcher with substantive expertise in marketing mix modeling, attribution modeling, analytics, multichannel management and branding.

His research projects include measuring online-offline advertising effects, understanding mobile app usage, valuing corporate level marketing spending, and understanding the implications of corporate branding in mergers.

His research has been published in Harvard Business Review, Journal of Marketing Research, Journal of International Business Studies and Journal of Experimental Psychology: Applied.

Prior to his academic career he worked at the National Bureau of Economic Research, Cushman & Wakefield, and Donaldson, Lufkin and Jenrette. He also has served on the faculty of IE Business School in Madrid.

Dr. Dinner received his PhD in marketing from Columbia Business School, his MA in statistics from Columbia’s Graduate School of Arts and Sciences, and his SB in mathematics from the Massachusetts Institute of Technology.

Areas of Expertise

Advertising Branding Marketing