Postdoctoral Research Associate in Marketing
McColl Building 4535, CB 3490 Chapel Hill, NC 27599
Edem Klobodu is interested in the role and nature of marketing to the underprivileged.
He studies mobile money loans: their impact, design and rollout with low-income populations, which historically lacked access to formal finance. Mobile money is an innovation that aids the underprivileged to participate in the formal financial sector by giving access to insurance, loans, savings and other financial products.
His past research focused on development topics such as income inequality and urbanization.
He teaches courses in international marketing.
Dr. Klobodu received his PhD in marketing from the University of Texas at San Antonio, his master’s degree in finance from the Ghana Institute of Management and Public Administration, and his BS in statistics and computer science from the University of Ghana.