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Breagin Riley

Breagin Riley

Clinical Assistant Professor of Marketing


McColl 4542, CB 3490 Chapel Hill, NC 27599-3490

Breagin Riley studies how social justice issues affect consumer markets and consumer behavior. Areas of research include consumer behavior, social contracts and market evolution.

Dr. Riley teaches course in consumer behavior, branding, principles of marketing and statistics.

She consults on scaling up, branding strategy, marketing strategy, strategic partnership cultivation, customer and consumer behavior.

Dr. Breagin joined UNC Kenan-Flagler from Syracuse University.

She received her PhD and MS in marketing from the Kellogg School of Management at Northwestern University, and her BS in marketing from the Massachusetts Institute of Technology.

Areas of Expertise

Branding Consumer behavior Marketing