Professor of Strategy and Entrepreneurship and Allred Distinguished Scholar
December 9-11, 2019
November 9-11, 2020
Chapel Hill, NC
Most organizations underestimate the challenges that come with strategy implementation and, despite best efforts, find that comprehensive and consistent execution occurs less frequently than desired. Executives who can recognize these problems and adapt accordingly will be most successful at moving the needle. Executing Strategy for Competitive Advantage teaches you how to navigate internal resistance and shifting external conditions to enact a strategy that drives superior performance.