MONTHLY START DATES:
1st of the month

LOCATION: 
Online

PROGRAM FEE:
$1,250

Register

Under pressure to perform and achieve growth, many organizations naturally focus on the development of new products and services. While this has been a successful approach for decades, the best organizations are realizing they need to change the focus to optimizing the customer experience. This requires a new way of thinking. Customer-Driven Marketing teaches contemporary best practices in marketing strategy, equipping you to put the customer first and facilitate growth.

Outcomes

  • Understand the relationship among customer satisfaction, loyalty, and profitability
  • Maximize lifetime value of your customers to succeed in today’s marketplaces
  • Apply the triad of customer behavior: attention, memory, and appreciation
  • Develop a firm grasp of positioning, branding, pricing, and distribution
  • Cultivate exceptional customer experiences

About the Program: This online program will require approximately 6-8 hours to complete. The content is 100% online and self-paced. You will be given 10 weeks to access and complete the program.

The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education.