Sridhar Balasubramanian
Professor of Marketing and Roy and Alice H. Richards Bicentennial Distinguished Scholar
Customer-Driven Marketing
Under pressure to perform and achieve growth, many organizations naturally focus on the development of new products and services. While this has been a successful approach for decades, the best organizations are realizing they need to change the focus to optimizing the customer experience. This requires a new way of thinking. Customer-Driven Marketing teaches contemporary best practices in marketing strategy, equipping you to put the customer first and facilitate growth.
Outcomes
- Understand the relationship among customer satisfaction, loyalty, and profitability
- Maximize lifetime value of your customers to succeed in today’s marketplaces
- Apply the triad of customer behavior: attention, memory, and appreciation
- Develop a firm grasp of positioning, branding, pricing, and distribution
- Cultivate exceptional customer experiences
About the Program: This online program will require approximately 6-8 hours to complete. The content is 100% online and self-paced. You will be given 10 weeks to access and complete the program.
The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education.