Professor of Marketing and Roy and Alice H. Richards Bicentennial Distinguished Scholar
Under pressure to perform and achieve growth, many organizations naturally focus on the development of new products and services. While this has been a successful approach for decades, the best organizations are realizing they need to change the focus to optimizing the customer experience. This requires a new way of thinking. Customer-Driven Marketing teaches contemporary best practices in marketing strategy, equipping you to put the customer first and facilitate growth.
The University of North Carolina Kenan-Flagler Business School has partnered with Fortune to deliver interactive, online executive education.