Clinical Professor of Management and Corporate Communication
In today’s dynamic and technology-driven world, it’s hard to craft any message that will successfully compete for attention and create connection. One of the oldest tools of influence in human history, storytelling, can help you succeed in ways that other kinds of communication cannot. Storytelling to Influence and Inspire teaches you how to cut through “informational noise,” whether you need to articulate your vision, generate buy-in, share your brand, offer hope, or sell ideas and products. Strategic storytelling enables you to connect with others in an emotional and memorable way, ensuring that your messages stand out and that you can advance your strategic objectives.