UNC Kenan-Flagler Business School

Innovation: Discovery to Application

Dates:  May 1, 2019
Location:  Online
Program Fees:  $1,250


With today’s evolving technology perhaps the most difficult task for organizations is to discover market opportunities that are “undiscoverable” for other organizations in the industry. For example, the launch of iPod and iMac by Apple was a leap in innovation that may not be achievable by organizations that narrowly define the competitive space to that of simple “personal computing.” Business leaders must be prepared to assess coming waves of technology, their impact on business process, and their impact on relationships with suppliers, customers, and competitors.

In this program, you’ll examine tools and techniques that will help you understand emerging trends and the opportunities/threats they may present to prevailing business models. You’ll also examine how organizations design and implement creative responses to the marketplace and then use these techniques to become an active player in the innovation process and effectively apply innovation to drive organizational results.

Mid to senior-level managers, directors, and functional leaders with the responsibility of driving performance through leading innovation initiatives and developing a culture of innovation within their organization.


  • Create innovation in the workplace, while communicating, staying curious and on target
  • Gather intelligence, statistics and interpret the data, while building narratives to tell a story in order to develop new products or services
  • Perform analysis on the risk and choice of innovation
  • React effectively when things don’t go as planned with innovation
  • Earn a digital certificate and badge from UNC Kenan-Flagler Business School


Albert Segars, PNC Distinguished Professor of Strategy and Entrepreneurship and Faculty Director of the Center for Sustainable Enterprise
Al’s area of research, teaching and consulting expertise include innovation, technology management, as well as entrepreneurship. He has written numerous articles on these topics within the context of strategic planning, product innovation, financial investment, logistics, supply chain and corporate sustainability.

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