UNC Kenan-Flagler Business School
Executing Strategy for Competitive Advantage

Executing Strategy for Competitive Advantage

Dates:  December 9 - 11, 2019
Location:  Chapel Hill, North Carolina
Program Fees:  $4,900


Moving the needle on executing a new strategy, inside organizations of any size, is hard. In fact, most organizations find that executing their strategy takes longer, and yields less value, than they anticipated. There are a wide range of reasons for this, starting with shifting external conditions, conflicting internal priorities, unanticipated obstacles, and resistance from peers or colleagues.

The good news? Executives who understand these challenges, and develop tools to effectively address them, can drive their organizations to sustainable superior performance. Executing Strategy for Competitive Advantage equips leaders with the advanced strategic planning and decision-making skills that become increasingly valuable as they reach higher levels of leadership.

This innovative program covers the main stages of strategy implementation, from planning to quality decision-making to change management.

Directors, business heads, and functional leaders who have a minimum of 5-7 years of experience, have strategic planning responsibilities, and want to achieve competitive advantage through successful strategy design and execution.


  • Design an effective strategy for your business/function/department
  • Create an execution plan that leverages strengths and mitigates risks
  • Lead people through rapid change
  • Avoid unconscious biases in your decision making
  • Earn 2.35 CEUs


Atul Nerkar

Atul Nerkar, Professor of Strategy and Entrepreneurship and Allred Distinguished Scholar
In addition to teaching MBA and doctorate courses in strategy, innovation, and entrepreneurship, Atul Nerkar is extensively involved in executive education and has worked with many leading global organizations. His research is in the areas of technology, innovation, and entrepreneurship and their linkage to firm strategy.

isin aran

Isin Guler Aran, Associate Professor of Strategy and Entrepreneurship
Isin Guler Aran examines issues related to innovation strategy and international expansion. Her recent publications have taken a social network approach to understanding why pharmaceutical firms achieve success in research and development. She also examines international expansion strategies of venture capital firms from a network perspective.

Sreehhari Desai

Sreedhari Desai, Associate Professor of Organizational Behavior
Sreedhari Desai’s work on “business and society” focuses on decision-making in an organizational and individual behavioral context. Her research investigates how individuals behave in organizations, in particular ethical decision-making, fairness, and gender diversity.

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