Dates: October 29 - 31, 2018
Location: Chapel Hill, North Carolina
Program Fees: $4,900
Big data is transforming the business landscape as companies tap into broad varieties of information to uncover valuable insights, optimize processes, accelerate innovation, and make better, more informed decisions. For this to happen, professionals in data-fueled industries must be able to draw on vast and complex sources of information to solve business problems.
In Putting the Power of Big Data to Work, you’ll learn the fundamentals of big data. You’ll learn to apply data sources and data collection to solve business problems. Just as important, you’ll learn how to share what you collect in ways that are meaningful and easy to understand, building on principles such as visualization, association, and causation. And you’ll explore the organizational, cultural, and social concerns that come with implementing analytical techniques.
You’ll complete the course knowing how to use big data and business analytics to transform your organization and better prepare for the future.
WHO SHOULD ATTEND
Individual contributors, managers, and directors for whom data is an essential element of their day-to-day job who have a minimum of five years of experience, need to understand big data and its business implications, and want to use data analytics to drive business success.
- Have a deep understanding of the opportunities and implications of big data
- Develop a plan for capitalizing on the value of big data for your business strategy
- Use a framework to implement a big data strategy in your organization
- Use a data oriented approach in your daily decision making
Adam Mersereau, Professor of Operations, Sarah Graham Kenan Scholar and Associate Dean of MBA Programs
Adam Mersereau teaches operations management, statistics, and decision modeling. His research interests are in data-driven dynamic optimization; he addresses problems in retail operations management, revenue management, marketing optimization, and supply chain management.
Brad Staats, Professor of Operations
Brad Staats’ teaching focuses on learning and analytics. He also works with many companies around the world on their learning and analytics strategies. Brad integrates work in operations management and human behavior to understand how and under what conditions individuals, teams, and organizations can perform their best.
Tarun Kushwaha, Associate Professor of Marketing and Sarah Graham Kenan Scholar
Tarun Kushwaha’s research focuses on understanding customers’ channel choice behavior, marketing resource allocation across channels and segments, financial and non-financial impact of CRM outsourcing, the role of national culture in context of managing customer relationships, and antecedents and consequences of product recalls.
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