UNC Kenan-Flagler Business School
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Shijie Lu

Assistant Professor of Marketing

McColl 4520
CB 3490
Chapel Hill, NC

 office: (919) 962-9029


Shijie Lu’s research interests include Internet marketing, advertising, competition, empirical industrial organization and Bayesian methods.

His recent projects focus on understanding the issues in online advertising markets with advanced targeting technologies.

His research has been published in Marketing Science. His dissertation on behaviorally targeted display advertising won the INFORMS Society for Marketing Science doctoral dissertation proposal award and received an honorable mention in the Marketing Science Institute’s Clayton competition award.

Dr. Lu received his PhD in business administration from the University of Southern California, where he earned a master’s degree in economics. He earned his BS in mathematics and BA in economics from Peking University.