UNC Kenan-Flagler Business School
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Isaac Dinner

Assistant Professor of Marketing

McColl 4514
CB #3490
Chapel Hill, NC
27599-3490

 Isaac_Dinner@kenan-flagler.unc.edu
 office: (919) 962-3814
 

 

Isaac Dinner is a data-focused marketing researcher with substantive expertise in marketing mix modeling, attribution modeling, analytics, multichannel management and branding.

His research projects include measuring online-offline advertising effects, understanding mobile app usage, valuing corporate level marketing spending, and understanding the implications of corporate branding in mergers.

His research has been published in Harvard Business Review, Journal of Marketing Research, Journal of International Business Studies and Journal of Experimental Psychology: Applied.

Prior to his academic career he worked at the National Bureau of Economic Research, Cushman & Wakefield, and Donaldson, Lufkin and Jenrette. He also has served on the faculty of IE Business School in Madrid.

Dr. Dinner received his PhD in marketing from Columbia Business School, his MA in statistics from Columbia’s Graduate School of Arts and Sciences, and his SB in mathematics from the Massachusetts Institute of Technology.