UNC Kenan-Flagler Business School
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Jason Kilar

Jason Kilar


AB, Business Administration and Journalism & Mass Communication 1993





"I learned how to size up a situation from a business perspective and to determine, 'Is it real? Is it meaningful? Can we have s sustained competitive advantage?'"

Professional career highlights

  • Analyst at The Walt Disney Company in the strategy and marketing groups of Disney Design & Development.
  • Joined Amazon in 1997 as a product manager. Promoted to vice president in 2001, first of Marketplace, and then of Books, Music and Video & DVD. Named senior vice president of Worldwide Application Software in 2003.
  • Named CEO of Hulu, the online video joint venture of NBC Universal, Inc. and News Corp., launched in 2007.
  • Named one of Entertainment Weekly's "25 Smartest People in TV" in 2008.

What he does

Jason Kilar knows about creating competitive advantage. In its second year of operation, Hulu was ranked No. 7 among all streaming sites in the U.S. and viewed as quickly becoming a worthy opponent to heavyweight YouTube.

Prior to Hulu, Kilar gained nearly a decade of experience at Amazon, of which he said, "When I first came to Amazon, it was a private company and the future was uncertain. But I was very impressed with the quality of the people. Amazon is a meritocracy. You run as fast as you can, and you'll be rewarded accordingly. Responsibility is based on your results and your ability to perform. That's very satisfying."

He says of the industry, "The opportunity is so immense. It's the Kitty Hawk era in terms of e-commerce."

What attending business school UNC helped me achieve

His UNC education gave him more than a foundation in accounting, finance, marketing and general management. Kilar says, "UNC did a very good job educating me about evaluating the current situation in business," he says. "'Is it real? Is it meaningful? Can we have a sustained competitive advantage?'"

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