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UNC Kenan-Flagler Brand Standards

Our UNC Kenan-Flagler Branding Guide (PDF) provides a resource for implementation of UNC Kenan-Flagler’s brand for designers and developers working in both digital and print applications. These guidelines describe essential elements along with basic instruction on how to use them. Following these guidelines will help maintain consistency and recognition of our brand, thereby amplifying our voice. The elements and uses in this guide are open to change, but we will review and assess change to ensure there is always a single, standard usage.

Below is a quick summary of the most commonly requested information. Complete information and details are available in our UNC Kenan-Flagler Branding Guide (PDF).

School Logos

The UNC Kenan-Flagler Business School logos are essential to our visual identity and should be used on all communications materials. Using it consistently will enhance the world’s recognition of who we are.

The primary and simplified logos have horizontal and vertical versions, each of which should be reproduced from high-resolution digital artwork. When using the UNC Kenan-Flagler logo, you do not need to include the main University of North Carolina at Chapel Hill logo, however, the University’s full name must appear elsewhere on the publication.

Logo Use and Restrictions

Color Palettes


Franklin Gothic URW is the primary typeface used across all UNC Kenan-Flagler digital and print media. A summary of weights and styles that are used for each are shown below. The Franklin Gothic URW font family is available for purchase or at no charge for all who have access to the UNC Adobe enterprise account.


To request a logo or for any questions, please contact Sandra Hedrick at the Kenan-Flagler Business School.