Logo Standards

The UNC Kenan-Flagler Business School logo is the keystone of our visual identity and is used on all communications materials. Consistent use of the School the logo enhances recognition by all audiences.

Clear Space Requirements

To ensure the integrity and visual impact of the logo, the appropriate “clear space” must be maintained on all sides. Specifically, where “x” is equal to the height of the Old Well icon, there must be a minimum of 1/2 the distance “x” between the outside edge of the logo and any other page element, including the edge of the page. The vertical line dividing “UNC” and the unit or department name may fall inside the clear space.

EXAMPLE:
UNC Kenan-Flagler Business School logo space example

Size Requirements

The logo must be resized proportionally and in its entirety; therefore, measurements for all elements in the logo are relative to each other.

When PMS® 542 or black is used in printing of the logo, the minimum height of the Old Well in the logo is 0.25 inches. When the logo appears as a white knockout on a color, the minimum height of the Old Well in the logo is 0.3125 inches. If a 4-color process build is used to print the logo, the minimum height of the Old Well in the logo is 0.3125 inches.

EXAMPLES:

UNC Kenan-Flagler Business School logo size requirements

Color Options

The UNC Kenan-Flagler Business School logo comes in four different colors: Carolina Blue and black, Carolina Blue, black and white.

UNC Kenan-Flagler Business School logo gray two color

UNC Kenan-Flagler Business School logo Carolina blue one color

UNC Kenan-Flagler Business School logo black

UNC Kenan-Flagler Business School logo white

Color and Logo Restrictions

  • Do not change any colors of the logo.
  • Do not screen any of the logo colors.
  • Do not print the logo in black over a dark background.
  • Do not print the reversed (white) logo onto a light or white background.
  • Do not place the logo over a heavily patterned background.

Improper Logo Treatment

  • Do not configure the elements into a different logo.
  • Do not crop or remove any part of the logo.
  • Do not distort the logo.
  • Do not tilt the logo in any direction.
  • Do not add any shadows, effects or other elements to the logo.
  • Do not alter the proportions of the logo.
  • Do not attach a program-level identification to the logo or attempt to create your own unit or department logo.
  • Do not duplicate any part of the logo to create a pattern.
  • Do not recreate the type or substitute another typeface.
  • Do not surround logo with other competing shapes.

Contact

To request a logo, contact Marketing and Communications.