UNC Kenan-Flagler Business School
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Outsourcing Design to Asia: ODM Practices

Wednesday, October 31, 2012, 4:30 – 5:45 p.m. EST

Featuring Dr. Lauren Xiaoyuan Lu, Assistant Professor of Operations, Kenan-Flagler Business School,The University of North Carolina at Chapel Hill

Registration $35 (free for current UNC Kenan-Flagler faculty/staff/students). Register now!

During the last few decades, the growing demand for electronics and computer products has given rise to a new breed of manufacturing firms in Asia, the so-called original design manufacturers (ODMs)-for example, Flextronics, Quanta, Compal, and others. These companies provide design, manufacturing, and other value-added services to original equipment manufacturers (OEMs). In this webinar, we provide an overview of this new outsourcing practice by analyzing its key characteristics, decision factors, and implementation challenges.

This webinar is intended for academic and industrial professionals with an interest in manufacturing outsourcing.

About the Presenter

Lauren Xiaoyuan Lu specializes in supply chain management and operations strategy. Recently, Dr. Lu has been studying contract negotiations in supply chain settings and outsourcing strategies under competition. She also has worked on strategic capacity management, incentives in operations and computational economics. Prior to her doctoral study, she worked as a senior engineer for Oracle Corporation in California, where she designed and developed the scheduling modules of Oracle Project Resource Management, a key component of Oracle Projects e-business suite.

Register at http://tinyurl.com/cwmtd5w

This program is part of the “Best Practices in International Business Education” webinar series presented by the UNC Center for International Business Education and Research (CIBER) and co-sponsored by North Carolina Department of Commerce, International Trade Division.