UNC Kenan-Flagler Business School
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The Aerotropolis and Global Competitiveness

Best Practices in Global Business Education: UNC CIBER Webinar Series

Country Briefing: India
Held November 28, 2012, 4:30 – 5:45 p.m. EST

  • Dr. Nicholas M. Didow Jr., Associate Professor of Marketing
  • Dr. Jayashankar Swaminathan, Faculty Director, UNC Center for International Business Education and Research and GlaxoSmithKline Distinguished Professor of Operations, Technology and Innovation Management

Professors Didow and Swaminathan, together with Kenan-Flagler global marketing students, lead this webinar on doing business in India. It provides an overview of India's economy, politics, history and social customs as they relate to doing business there, as well marketing management issues in the country.

Webinar Recording

Outsourcing Design to Asia: ODM Practices
Held October 31, 2012, 4:30 – 5:45 p.m. EST
Dr. Lauren Xiaoyuan Lu, Assistant Professor of Operations, Kenan-Flagler Business School,The University of North Carolina at Chapel Hill

During the last few decades, the growing demand for electronics and computer products has given rise to a new breed of manufacturing firms in Asia, the so-called original design manufacturers (ODMs)-for example, Flextronics, Quanta, Compal, and others. These companies provide design, manufacturing, and other value-added services to original equipment manufacturers (OEMs). In this webinar, we provide an overview of this new outsourcing practice by analyzing its key characteristics, decision factors, and implementation challenges.

Webinar Recording

The Aerotropolis and Global Competitiveness
Held Wednesday, August 22, 2012, 4:30 – 5:45 p.m. EST
Dr. John D. Kasarda, Kenan Distinguished Professor of Strategy and Entrepreneurship, Kenan-Flagler Business School, The University of North Carolina at Chapel Hill

In this webinar, John D. Kasarda will discuss the aerotropolis as a major driver of firms' global competitiveness and overall economic growth. An aerotropolis has an airport city at its core and is surrounded by clusters of enterprises that gain a competitive advantage by utilizing the synergistic capabilities of their respective locations. Kasarda will give webinar participants a vivid, at times disquieting look at these instant cities in the making, the opportunities for global companies, and the challenges they present to our environment and our usual ways of life.

Webinar Recording

Next Generation Leadership(II): Entrepreneurship in the Next Generation
Held Wednesday, May 2 at 9:30 a.m. EST.
Prof. Steve Miller with Ted Wentz (MBA ’08)

We are pleased to host Kenan-Flagler’s own Ted Wentz, MBA class of 2008, here in Chapel Hill as a webinar guest participant. Professor Steve Miller will lead a lively conversation with Ted about entrepreneurship in a family business. Ted will share his experience with entrepreneurship within his family’s enterprise, Quadratec, that led to founding his own venture, FireCraft, in Pennsylvania, USA. With an international base of suppliers and customers, FireCraft maintains teams team dedicated to nothing but managing those relationships, transactions, and logistics—a great reminder of the global nature of contemporary US business.

Presented in cooperation with UNC Kenan-Flagler’s Family Enterprise Center.

Family Business Worldwide
Considerations for the Next Generation of Family Business: Motivations, Best Practices, and Process during Succession
Held Feb. 23, 2012
Presented in cooperation with the Kenan-Flagler Family Enterprise Center

UNC Kenan-Flagler's Steve Miller will outline a framework for next generation family business leaders who are contemplating joining their family's enterprise or who are currently participating in their family's enterprise- as an employee or as an owner.

The presentation will include a discussion of the different types of successors, the impact of styles of incumbent leaders, and the importance of process during succession.  Thiago Penido MBA '09,  will participate in the webinar to share his journey to leadership in his family’s enterprise, The Serveng Group, in Sao Paulo, Brazil.

Webinar Recording

Implications of Selling Globally
Held January 10, 2012 (Rescheduled for January 31, 2012) 
with Prof. David Roberts

This webinar is designed for business people whose companies have recently started selling worldwide or are considering doing so. The session will be led by Kenan-Flagler's Associate Professor of Marketing, David Roberts, who spent more than 25 years helping organizations improve their performance in sales, sales consulting and sales management. He will discuss reasons for exploring markets outside the United States, and cover sales considerations, concerns and success factors associated with developing a successful revenue stream in foreign territories.

Webinar Recording  | Presentation slide deck [PDF 956 KB]

Country Briefing: China
Held October 26, 2011
Dr. Nicholas M. Didow Jr., Associate Professor of Marketing

Professors Didow, together with Kenan-Flagler global marketing students, lead this webinar on doing business in China. It provides an overview of China's economy, politics, history and social customs as they relate to doing business there, as well marketing management issues in the country.

Webinar Recording

Country Briefing: Brazil
Global Experiential Education
Refining Your Toolbox for Teaching Cross-Cultural Communication
Held April 20, 2011
with Dr.Nick Didow and his students

This webinar on Brazil provided a basic introductory briefing about the context of and current issues for doing business in Brazil. Topics included: origins and history; demographic and economic characteristics; social and political environment; religious and cultural influences; major industries and economic sectors; emerging marketing, manufacturing, service industry, and finance opportunities; current issues and business trends; personal conduct and business customs; and, strategies and resources for businesses wanting to successfully enter Brazil. The webinar also covered major marketing management issues in Brazil, including the major current market opportunities, market competitiveness and leading companies, typical product assortments, distribution practices and logistics options, pricing practices, and the role of promotion and communications in Brazil. The webinar was designed for the novice who has minimal knowledge or experience in Brazil and is looking for a basic introduction to this country.

Webinar Recording | Presentation slide deck [PPT 5MB]

Global Experiential Education
Tips for Action-based Learning from UNC's Kenan-Flagler Business School
Held July 12, 2011 
with Dr. Lynne Gerber (Director of Action Learning) and Dr. Paul Friga (Consulting Director)

Experiential learning programs that take classroom concepts and put them to work through student projects for real companies—is reshaping the landscape of business schools across the globe. It is challenging to integrate this type of learning with global business experiences.

Are you thinking about adding action-based learning projects to your business school's programs abroad? Thinking that it is time to have students do something more meaningful than simply travel to another country to get an idea how business is done there?

This webinar focused on UNC KFBS's research and first-hand experience in building global experiential learning opportunities. Topics included:

  • Finding clients
  • Scoping and guiding projects
  • Incorporating language learning and cultural knowledge
  • Determining credit hours and grading metrics
  • Measuring impact on students and clients
  • Covering costs

Webinar Recording  | Appendix of Materials | Presentation slide deck [PPT 1.6MB]

Refining Your Toolbox for Teaching Cross-Cultural Communication
Held January 25, 2011 
with Dr. Tim Flood and CIBER Managing Director Julia Kruse

This session discussed strategies and specific examples of a variety of print, situational, and online resources that enhance instructors' abilities to demonstrate and amplify key concepts in cross-cultural communication. Communications Professor Tim Flood shared strategies and tools he has used in a variety of cross-cultural communication sessions and courses.

Presentation slide deck [PDF 2MB]