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Green Week 2011

Sustainability at Burt's Bees: Wins & Hurdles

Join us for a conversation with Yola Carlough, Sustainability Director, and Steve Walker, Sustainable Manufacturing Manager at Burt’s Bees moderated by Carol Seagle, Assistant Professor of Strategy and Entrepreneurship.

Learn more about Burt’s Bees successes and challenges in developing, measuring and tracking their ambitious environmental and employee engagement strategies and how they’re using an innovative multimedia CSR report to communicate the learnings.

March 22, 5:30 – 6:45pm (Reception to follow)
Location: McColl 2250, UNC Kenan-Flagler Business School
Also available via webcast
Brought to you by the UNC Kenan-Flagler Center for Sustainable Enterprise and UNC Net Impact Club during Green Week 2011

Space is limited. Please RSVP to
Indicate whether you will participate in person or via webcast.

Yola Carlough, Director of Sustainability, Burt’s Bees

Yola Yola Carlough joined Burt’s Bees in August 2007 in the company’s newly created position of Director of Sustainability. Since its beginnings in 1989, Burt’s Bees has built its business on the foundation of Earth friendly, truly natural personal care products. As Sustainability Director, Yola joined the team to help steward the brand’s longstanding collective sense of corporate social responsibility toward more sophisticated, innovative and measurable methods of working for the environment and supporting positive social change in the community.

As Director of Sustainability, Yola coordinates and monitors Burt’s Bees social and environmental sustainability initiatives designed to achieve the organization’s 2020 goals of: 100% natural personal care products; environmentally innovative packaging; zero waste; 100% renewable energy; LEED Certification for all facilities; and 100% Employee Engagement in a commitment to sustainable working and living practices that activate the power of business on behalf of positive environmental and societal change. Yola also leads the Burt’s Bees Greater Good Foundation establishing meaningful partnerships with non profit organizations whose work focuses on driving innovative, positive change through systemic and replicable models that seek to eliminate the root cause of social and environmental problems.

Prior to joining Burt’s Bees, Yola was Director of Social Mission at Ben & Jerry’s in Burlington, VT., where she managed pioneering environmental and socially conscious directions for the company’s domestic and international business.

Carol A. Seagle, Director of Research, Center for Sustainable Enterprise and Assistant Professor of Strategy and Entrepreneurship, UNC Kenan-Flagler

Seagle Dr. Carol Seagle teaches Sustainable Enterprise, and Environmental Strategy in the MBA Program. Her research interests concern how companies can reduce costs, minimize risk, and gain competitive advantage by implementing strategies guided by environmental and social concerns.

She is a 2010 recipient of the Page Prize, given in recognition of excellence in the teaching of environmental strategy. She also received an honorable mention in the Dr. Alfred N. and Lynn Manos Page Prize for Sustainability in Business Curricula for 2010. Presented by the Darla Moore School of Business at the University of South Carolina, the Page Prize encourages efforts to expose business students to state-of-the-art environmental sustainability knowledge.

Dr. Seagle joined UNC Kenan-Flagler after working at the U.S. Environmental Protection Agency as a science writer and systems analyst. She assisted in the improvement of its scientific information management system, wrote for the EPA web site, and edited such influential works as the Air Quality Criteria for Particulate Matter and Perchlorate Environmental Contamination: Toxicological Review and Risk Characterization.

She earned her PhD from UNC’s Department of Marine Sciences for research concerning the global carbon cycle and factors controlling the storage of carbon in marine sediment; her MBA from UNC Kenan-Flagler and her BS in biology from the University of Scranton, where she minored in biochemistry and philosophy.


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