This area of emphasis is suitable for students who are interested in a direct relationship with their company’s customers and partners and in owning responsibility for producing sales results. Successful completion of the emphasis will position you for a career in business-to-business sales, field marketing or even the successful launch of your own entrepreneurial company. Recent graduates of Kenan-Flagler have found careers with companies such as Sageworks, Cigna, Enterprise and Black & Decker, where they manage their company’s relationships and develop business streams with key customers, accounts and go-to-market partners.
Undergraduate students must complete a minimum of 9.0 credit hours.
All courses in this emphasis have BUSI 406, Principles of Marketing as a prerequisite – with a minimum grade of “C.”
|Required Courses (minimum 6.0 credits)
||Professional Selling Strategies (3.0 credits)
||Sales Management (3.0 credits)
|Required Elective (3.0 credit hours must be taken from the following list)
||Independent Study in Marketing (3.0 credits)
(subject to undergraduate business program approval)
||New Product Marketing (1.5 credits)
||Advertising (3.0 credits)
||Consumer Behavior (3.0 credits)
||Retailing & Distribution Channels (3.0 credits)
||New Product Development (3.0 credits)
||Marketing Strategy (3.0 credits)
||Marketing Analysis & Decision-Making (3.0 credits)
||Global Marketing (3.0 credits)
For students seeking to substitute study abroad or any credit earned outside of the business school, a petition to substitute an emphasis requirement must be submitted via the online request form available on the intranet. If approved, a maximum of 1 course (or 3 credit hours) may apply to an emphasis.