UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School
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Sales Emphasis

9 Credit Hours

(All courses in this emphasis have BUSI 406 Principles of Marketing as a prerequisite – minimum grade of “C”)

This area of emphasis is suitable for students who are interested in a direct relationship with their company’s customers and partners, and in owning responsibility for producing sales results.  Successful completion of the emphasis will prepare you for a career in business-to-business sales, field marketing, or even the successful launch of your own entrepreneurial company.  Recent graduates of UNC Kenan-Flagler have found careers with companies such as Sageworks, Cigna, Enterprise, Black & Decker, where they manage their company’s relationships and develop business streams with key customers, accounts and go-to-market partners.

Required Electives: 6.0 credits are required from the following 2 courses:  

  • BUSI 501: Professional Selling Strategies (3.0 credits)
  • BUSI 561: Sales Management (3.0 credits)


Electives: 3.0 credits are required from any the following courses:

  • BUSI 454: Independent Study in Marketing (3.0 credits) (subject to undergraduate business program approval)
  • BUSI 559: New Product Marketing (3.0 credits)
  • BUSI 560: Advertising (3.0 credits)
  • BUSI 562: Consumer Behavior (3.0 credits)
  • BUSI 563: Retailing & Distribution Channels (3.0 credits)
  • BUSI 564: New Product Development (3.0 credits)
  • BUSI 566: Marketing Strategy (3.0 credits)
  • BUSI 568: Marketing Analysis & Decision Making (3.0 credits)
  • BUSI 617: Global Marketing (3.0 credits)
  • Other: ______________________(Permission of the Undergraduate Business Program required)

For students seeking to substitute study abroad or any credit earned outside of the business school, a petition to substitute an emphasis requirement must be submitted via the online request form available on the intranet. If approved, a maximum of 1 course (or 3 credit hours) may apply to an emphasis.


Undergraduate Social Media