UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School

STAR



UNC Kenan-Flagler's Student Teams Achieving Results program, or STAR, is a hands-on learning program in which students learn by doing as they take on the role of consultants to real companies. We are redefining the boundaries of consulting and education as we execute a relentless pursuit of learning and business impact. Our goal is become the premier project-based learning experience – internationally recognized by students and clients alike.

STAR sends teams of top MBAs and Undergraduates to build comprehensive and actionable strategies for corporations and not-for-profit organizations seeking to strengthen their competitiveness. Teams are typically comprised of 5-7 students, undergraduates and MBAs (with one of the MBAs serving as the Project Leader). All teams are guided by both a faculty advisor with significant business consulting/corporate experience and an executive from the client organization.

Sample STAR Projects

  Multi-National  North Carolina  Not For Profit 
Client Eli Lilly and Company SimplyHome Hawkeye Indian Cultural Center
Background and
Summary of Project
Lilly is a global pharmaceutical company with 39,000 employees worldwide and products marketed in 125 countries. This project focused on marketing strategies Lilly can pursue to gain first mover advantage in the insulin market.
SimplyHome is an Arden, North Carolina-based provider of innovative solutions for the elderly who wish to remain living independently at home. This project recommended a product offering strategy for SimplyHome, conducting interviews and performing secondary research to determine target market areas.

The Hawkeye Indian Cultural Center is a non-profit charitable corporation organized in 1997 by the leaders of the Hoke County Native American Community. This project recommended the implementation of three visibility projects and two revenue generating projects.

Final Presentation
   

Past Clients

Shown below are a few examples of recent STAR clients.

STAR Clients

History

While experiential learning and company-based projects have been a part of UNC Kenan-Flagler for over 20 years, the formal STAR program launched in 2005. Our goal for 2014-2015 is to complete 12-15 projects.

Major Milestones:

  • Student Teams Achieving Results launches in Spring 2005
  • Dr. Lynne Gerber is appointed Director of STAR, expands offering to Spring and Fall semesters
  • Global Business Project Consortium launches in 2008, with students from 13 universities
  • July 2011, Dr. Paul Friga becomes Director of STAR
  • July 2014, Dr. Lynne Gerber retires and Dr. Paul Friga becomes Director of STAR and GBP