July-August 2006

The Boomerang Effect: Marketing Products as Remedies May Promote Risky Behavior
To many of us, curative products such as debt consolidation loans or smoking cessation aids can be real life savers. But could advertising such products as remedies actually have negative effects on consumers?
Alumni Profile: Serving the Underserved
As vice president for emerging markets for Genworth Financial, Javier Ismodes (MBA ’95) is passionate about providing financial services to the Hispanic population.
Alumni Notes
Register for MBA Reunion and BSBA/MAC Homecoming Activities.
John Worth's Career Corner: Give Serious Thought to Your Employment References
Employment references are an often overlooked aspect of a job search and deserve very serious attention.
UNC Kenan-Flagler Master of Accounting Program Celebrates 20 Years
The UNC Kenan-Flagler Master of Accounting (MAC) Program graduated its 20th class this year during spring 2006 commencement.
Balasubramanian Wins OneMBA® Award for Teaching Excellence
Sridhar Balasubramanian was honored at the OneMBA® commencement June 10 as the students’ choice for outstanding professor in the Program.
U.S. State Department Publishes Rondinelli’s Policy Research
The U.S. Department of State published two policy research reports by Glaxo Distinguished Professor of International Management Emeritus Dennis A. Rondinelli.
Theory Meets Practice at Real Options Conference
Academics from the fields of finance, entrepreneurship and strategy came together June 8-10 at UNC Kenan-Flagler for the “Real Options in Entrepreneurship and Strategy” research conference, sponsored by the Center for Entrepreneurial Studies and the Kenan Institute of Private Enterprise.
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