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Insights for Business

The power of a simpler strategy

New research finds that companies that do well frequently rely on heuristics – simple rules of thumb.

Managing a True A-Team of Far-flung Experts Requires Special Leadership Tactics

Managing a virtual team requires a different form of leadership than the command-and-control method that would work with people working in a shared location.

Aerotropolis is key to global competition

The aerotropolis, a concept created by John D. Kasarda, is a new form of airport-centric commercial development that has transformed city airports into airport cities.

Thriving in Tumultuous Times: LoneRider brews winning formula for its draft beer business

Sumit Vohra (MBA Evening ’07), CEO of LoneRider Brewing Co., is leveraging Web 2.0 marketing and a strict adherence to the brewery’s business model to tap the Triangle market.

New incubator fosters UNC student and employee IT ventures

While many IT start-ups have built their ventures in a garage, Carolina Launch Pad is giving UNC Chapel Hill faculty and staff a more nurturing environment.

Alumni Profile: Watch for a Niche Market; MBA Grad Offers a Practical Alternative to the Class Ring

When Ryan MacCauley (EMBA ’06), brought up the idea of launching a business during his admissions interview, the interviewer suggested he talk to Ted Zoller, executive director of the Center for Entrepreneurial Studies.