The best way to reach customers? Personal referrals. So harness the power of word-of-mouth marketing – and get ready to meet new people.
Multinationals aiming to tap emerging markets such as India and Brazil should consider the different – but successful – “Just-in-Time” inventory strategy that smaller retailers have perfected in these markets.
The days of defining winning by only considering your own P&L are over. Leading B2B companies are focused on making their customers more money than their competitors and getting their fair share.
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability.
Many firms may actively discourage product returns. But this could be a costly mistake because managing product returns effectively can boost sales and profitability.
Consumers opting for less expensive store brand products over their name brand competition may seem like a given in a recession. But new research has found that even when the economy is flush, store brands – or private labels like Wal-Mart’s Great Value and Target’s Up & Up – are growing their market share.
How much is it worth to you to have a seat in the arena as Carolina competes for the NCAA basketball championship? Would you risk buying a Final Four ticket if you didn’t know whether Carolina would be one of the teams?
UNC Kenan-Flagler professor Jan-Benedict Steenkamp has developed a new method to compare cross-country marketing survey data.