Today, marketing is happening in person, online, around the world and around the clock — so brand marketers must nimbly navigate these evolving challenges. Alumni from ESPN, Disney, Kraft, Wal-Mart and Eli Lilly successfully navigate marketing's uncertain waters.
UNC Kenan-Flagler’s Lisa Jones Christensen on Africa as a learning laboratory.
The adhesives company asked students to study how it could grow the market for its products in China.
Global governments are staking billions of dollars on John Kasarda’s ideas and strategies for instant cities.
The three students are among eight seelcted from The University of North Carolina at Chapel Hill.
Multinationals aiming to tap emerging markets such as India and Brazil should consider the different – but successful – “Just-in-Time” inventory strategy that smaller retailers have perfected in these markets.
Sridhar Balasubramanian relies on his marketing background and global expertise to lead UNC Kenan-Flagler program.
Meradith Leebrick’s (BSBA 2006) nonprofit is offering free English lessons and supporting villagers’ craft sales.
Steven Bean (’85 BSBA) manages outsourcing due-diligence for the The Situs Companies.
UNC Kenan-Flagler's Noel Greis, talks about the logistics challenges that companies seeking to do business in China may encounter and how they can overcome these obstacles.
MBA candidate James Bryant helps apparel retailer evaluate the Brazilian market for men’s socks and underwear.
Investors are on the forefront of financing the future of energy, and entrepreneurs want to know who has the money, noted a panel during the UNC Kenan-Flagler Global Innovations in Energy conference.
Dean James W. Dean Jr. details UNC Kenan-Flagler's innovative approach to forming the next generation of global leaders.
Four MBAs and one BSBA worked with the Jamii Bora Trust microfinance organization in Nairobi to make strategic recommendations for improvement of Jamii Bora’s member business training program.
UNC Kenan-Flagler professor Jan-Benedict Steenkamp has developed a new method to compare cross-country marketing survey data.
Brad Sparks, director of KPMG International’s Global Green Initiative, plans to use what he took away from a trip to Antarctica to further his efforts to help KPMG reduce its emissions globally and raise awareness of climate change issues with employees, suppliers and clients.
Tristan Handy (MBA ’10) provides an inside look at his work leading a Kenan-Flagler STAR project where he and his team are consulting for a local entrepreneur.
Jayashankar Swaminathan’s new book lays out the sea change in India over the past 25 years that has been propelling the country toward economic superpower status.
Muhammad Yunus, winner of the 2006 Nobel Peace Prize, urged Kenan-Flagler students to consider the notion of a "social business" with a goal toward helping others as opposed to focusing on profit.
Blake Blackwell joined the Navy to see the world. Twelve years and an MBA later, he’s left the Navy, but he’s still globetrotting as vice president of business development for Golar LNG.
Sage Brennan says China is a land where true entrepreneurs can thrive. And Brennan (MBA ’05) should know – he has made a career out of studying how China does business and how to succeed there.
In a joint effort, UNC Kenan-Flagler and Tsinghua University sponsored the 2008 Boeing Shanghai Challenge to reward green ideas in airline maintenance, repair and overhaul (MRO) presented by student teams from some of China’s top universities.
Kenan-Flagler's Global Business Project offers unique opportunities for MBA students and companies by integrating international cultures, language learning and teamwork through virtual teaming and action learning.
The exchange program brings together business students from UNC Kenan-Flagler, Copenhagen Business School and the Chinese University of Hong Kong to take semester-long courses at each school.
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