The marketing prof teaches quantitative skills needed for today's data-rich environment.
Susan Hedglin (MBA '17) sets her sights on a career in global business.
Entrepreneur Helms (BSBA '16) discovers the value of UNC Kenan-Flagler's network.
Hartzell (PhD ’85) connects students, alumni and industry for real-world studies.
Dual-degree program helps Furgiuele (MBA/MEM '15) understand how business and ecology fit together.
The award-winning prof examines workplace gossip, frenemies and more.
Undergrads merge open-air transportation with non-traditional advertising.
Steenkamp focus on branding and global marketing.
Firms can strike a balance between philanthropy and profit.
Emerging markets are increasingly compelling for investment firms.