Coming to UNC Kenan-Flagler, Luisa Benzaquen (MBA ’14) was no stranger to the business world. She studied business administration in her hometown of Sao Paulo, Brazil, and worked for two years with Capri Sun to advance her career.
During her business school search, Adams was drawn to UNC Kenan-Flagler because the students seemed much more like teammates than competitors. Even when they’re vying for the same positions, she and her classmates prep for interviews together and always cheer each other on.
As a student in the Global OneMBA® Program, Marc Ross (’08) received a first-hand, in-depth look at China and its role in the international economy. Five years later, he is helping ensure that the U.S.-China commercial relationship thrives in his role at the U.S.-China Business Council.
The U.S. trade deficit with China, which topped $315 billion in 2012, is often interpreted as a sign of impending doom for the U.S. economy, the numbers aren’t as daunting as many think, advises Marc Ross (OneMBA ’08) of the U.S.-China
Ann Wang (MBA ’06) has drawn upon the strengths of UNC Kenan-Flagler’s diversity in her role at Google as head of the Online Partnerships Group of Greater China and Korea.
Contributing to India’s recent success as an emerging world market is the diversity of its industries, with a strong presence in everything from village farming agriculture to information technology services.
Sponsored by the Alliance for Minority Business Students, the Harambee fashion show brings the community together to the Global Scholars Academy.
Only companies that constantly challenge what they do, challenge themselves to come up with new and different ways of doing things, and also constantly improve on things that they already do will survive in this new globally competitive environment.
The inaugural class of the UNC-Tsinghua Dual Degree EMBA Program has arrived in Chapel Hill for their first studies at UNC.
Associate marketing professor Nicholas Didow Jr. teamed up with UNC Kenan-Flagler global marketing students to create an informative webinar on doing business in China
UNC Kenan-Flagler dean James W. Dean, Jr. recently made the following announcement.
Operations management might seem like an unlikely candidate for economic development, but Brad Staats has found that changes in how work is performed and outsourced can aid economic development – and benefit a company’s bottom line.
Empathy served as the central theme Monday night as Procter & Gamble Chief Executive Officer Bob McDonald discussed his company’s dedication to both the design of useful consumer products and to its social responsibility across the globe.
Last semester I had the privilege of studying abroad with the UNC program in Sevilla, Spain. As a student in Spain, many of my daily activities were similar to a typical UNC student in Chapel Hill: breakfast, classes, nap, exercise, homework, socialize. However, the differences outweighed these similarities, ten-fold.
On Twitter, Starbucks has more than 2.5 million followers. Whole Foods, more than 2.6 million. What more could a brand ask for? Plenty. Getting followers is like enticing people to walk into your store. But what most brands want is the Twitter equivalent of a purchase — a retweet (when followers spread your message to their own network). “The real power of social media for brands,” says Arvind Malhotra, T.W. Lewis Scholar and associate professor of strategy and entrepreneurship at UNC Kenan-Flagler, “is that their followers can validate the brand by retweeting the brand’s message to potentially thousands of people in their own personal network. This is electronic word-of-mouth at its best.”
Bangs Shoes is a for-profit humanitarian brand that supports non-profit organizations built on philosophies of using long-term, sustainable solutions to alleviate poverty and help those in need. Each of the four different shoe styles and colors corresponds to a non-profit that promotes global education, female empowerment, and self-sustainability: D.I.R.T., SOUL Foundation, CHOICE Humanitarian, and Drop In the Bucket.
More than 300 students have taken advantage of Kenan-Flagler’s unique Working Languages™ program since its inception in 1999 under the leadership of Dr. Lynne Gerber and later Maria Elena Rodriguez.
The Working Languages courses, offered through the UNC Center for International Business Education and Research (CIBER), are designed for business students to develop communication skills in a foreign language necessary for an international business environment. Students learn through a combination of online classes, conversation hours with native speakers and in-country immersions over spring break. Currently classes are offered in Spanish, Portuguese and Mandarin.
What exactly does it mean to “walk the talk” when it comes to sustainable companies? A group of UNC students recently found the answer when they visited TS Designs in Burlington, North Carolina as part of a UNC Kenan-Flagler Sustainability in Action TREK.
Thanks to the generosity of L. Gordon Pfefferkorn Jr. (BSBA ’52), more UNC Kenan-Flagler students are able to study and travel abroad as part of their business education.
When the going gets tough, the tough get innovating. Emerging from the recession, innovators have the upper hand.
UNC Kenan-Flagler’s sustainability immersion spans from N.C. to Africa.
Today, marketing is happening in person, online, around the world and around the clock — so brand marketers must nimbly navigate these evolving challenges. Alumni from ESPN, Disney, Kraft, Wal-Mart and Eli Lilly successfully navigate marketing's uncertain waters.
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