Today, marketing is happening in person, online, around the world and around the clock — so brand marketers must nimbly navigate these evolving challenges. Alumni from ESPN, Disney, Kraft, Wal-Mart and Eli Lilly successfully navigate marketing's uncertain waters.
UNC Kenan-Flagler’s Lisa Jones Christensen on Africa as a learning laboratory.
The adhesives company asked students to study how it could grow the market for its products in China.
Global governments are staking billions of dollars on John Kasarda’s ideas and strategies for instant cities.
The three students are among eight seelcted from The University of North Carolina at Chapel Hill.
Multinationals aiming to tap emerging markets such as India and Brazil should consider the different – but successful – “Just-in-Time” inventory strategy that smaller retailers have perfected in these markets.
Sridhar Balasubramanian relies on his marketing background and global expertise to lead UNC Kenan-Flagler program.
Meradith Leebrick’s (BSBA 2006) nonprofit is offering free English lessons and supporting villagers’ craft sales.
Steven Bean (’85 BSBA) manages outsourcing due-diligence for the The Situs Companies.
New research provides better way to measure global market potential.
Multinationals can learn a lot from the successful practices of small business in emerging markets