Armchair Reading
Books recommended by Kenan-Flagler marketing faculty

Branding

• "The Infinite Asset: Managing Brands to Build New Value," by Sam Hill, Chris Lederer and Kevin Lane Keller

Consumer Behavior

• "Influence: The Psychology of Persuasion," by Robert B. Cialdini
• "Why We Buy: The Science of Shopping," by Paco Underhill
• "Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the New Science of Behavioral Economics," by Gary Belsky and Thomas Gilovich
• "The Joyless Economy: The Psychology of Human Satisfaction," by Tibor Scitovsky and Robert H. Frank

Customer Relationship Management

• "The CRM Handbook: A Business Guide to Customer Relationship Management," by Jill Dyche

Service Marketing

• "Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success," by Leonard L. Berry

Other

• "Profit from the Core: Growth Strategy in an Era of Turbulence," by Chris Zook and James Allen