Adapting to the Global Business Shift
By Kim Weaver Spurr

ollowing the events of Sept. 11, global companies focused on corporate security issues, decreased air travel and prepared for a deeper downturn in the world economy. In the continuing aftermath of the tragedy, three Kenan-Flagler faculty scholars see larger issues with strategic significance — issues that they believe will have an impact on the future success of global companies. These thought leaders say that creative, new ways of thinking are required to address the challenges and opportunities of globalization. To succeed in this changed marketplace, companies should pay closer attention to the bottom of the economic pyramid, to supply-chain management and to an emerging new urban form called the “aerotropolis.”