Marketing Area Accolades

Kenan-Flagler marketing faculty are known for cutting-edge research and excellence in the classroom. Among their recent achievements are:

• U.S. News and World Report ranked Kenan-Flagler's marketing department No. 5 in the nation in a September 2001 survey of undergraduate deans and senior faculty.
• Marketing Area Chair Valarie Zeithaml, an internationally recognized pioneer in services marketing, was honored in fall 2001 by the American Marketing Association with its Career Contributions to the Services Discipline Award, presented annually to the individual whose teaching, research and service have had the greatest long-term impact on the development of the services discipline.
• Zeithaml was appointed an academic trustee of the Marketing Science Institute (MSI) in February 2001. MSI (www.msi.org) is a nonprofit organization that develops and shares leading-edge marketing knowledge, with the objective of having a significant impact on business thinking and practice. She also serves on the board of directors of the American Marketing Association.
• Zeithaml's book (co-written with alumnus Roland Rust, now at the University of Maryland, and Katherine Lemon of Boston College) is "Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy" (Free Press, 2000). The book illustrates the importance of evaluating customer relationships in an age where fast-moving industries tend to focus on product profitability. To read a review, visit http://www.msi.org/msi/insights/ins00f-a.cfm.
• In January 2001, the American Marketing Association recognized marketing professor Bill Perreault's paper with PhD student Doug Behrman as one of the 10 most influential articles on sales management of the 20th century. The paper was a comprehensive study of the causal antecedents of sales performance, sales satisfaction and their interrelationship.
• Professor Barry Bayus won the inaugural Thomas P. Hustad Best Paper Award from the Journal of Product Innovation Management for "Speed to Market and New Product Performance Trade-Offs."
• Professor Rebecca Ratner's consumer choice research is cited in the popular MBA textbook, "Consumer Behavior: A Framework," by John C. Mowen and Michael S. Minor.
• A number of marketing faculty serve on the editorial boards of prestigious marketing journals:
  • Zeithaml: editorial review boards of Journal of Marketing and Journal of Marketing Research.
  • Professor Charlotte Mason: editorial review boards of Journal of Marketing Research and Journal of the Academy of Marketing Science.
  • Bayus: editorial boards of Journal of Marketing Research and Marketing Science.
  • Professor William Putsis: editorial boards of Marketing Science, International Journal of Research in Marketing and Review of Marketing Science.
  • Professor Paul Bloom: editorial review boards of Journal of Public Policy and Marketing, Journal of Business Research.
• Dell Computer Corp., one of Kenan-Flagler's key technology partners, has awarded numerous grants to faculty to support research and teaching innovation. Recent grants to the marketing area include:
  • "The Dell Virtual Behavioral Lab: Capturing Consumer Behavior in the Information Age," professors Ratner, Steve Hoeffler, Nicholas Lurie and Gal Zauberman.
  • "Customer Relationship Management," Mason.
  • "Understanding, Measuring and Improving E-Service Quality," Zeithaml and information technology professor Arvind Malhotra.