UNC Kenan-Flagler Business School

Economic correspondent Lane Greene speaks on language and global business March 21


The Economist correspondent and “Johnson” blogger Robert Lane Greene, author of “You Are What You Speak,” will discuss “Why Languages Matter in the Global Age” at a free public lecture at the University of North Carolina at Chapel Hill’s FedEx Global Education Center on March 21.

Greene contends languages are more, not less, important in the global age, and knowing local languages is a competitive advantage for companies doing business in global markets. He visits UNC to share insights into how and why languages will matter and which will likely emerge as dominant in the future.

The free, public talk will be held at the FedEx Global Education Center on the corner of Pittsboro and McCauley streets on the UNC campus. Parking is available in the McCauley Deck. Seating is limited and on a first-come, first-served basis.  To attend, e-mail rsvpkenan@unc.edu. For more information, visit www.kenaninstitute.unc.edu/greene.

The talk is sponsored by UNC Kenan-Flagler Business School’s Frank Hawkins Kenan Institute of Private Enterprise and UNC Center for International Business Education and Research.

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Kenan-Flagler Business School contact: Allison Adams, (919) 962-7235, aadams@unc.edu