The University of North Carolina’s Kenan-Flagler Business School has announced that Beth Flye will be director of admissions for MBA@UNC, its new online MBA program.

Flye comes to UNC Kenan-Flagler from Northwestern University’s Kellogg School of Management, where she was assistant dean and director of admissions and financial aid since 2003. She previously worked as associate director of admissions for the full-time MBA Program at UNC Kenan-Flagler and is a UNC graduate.

“Beth Flye brings a dedication and track record of excellence in MBA admissions to her new role at UNC Kenan-Flagler,” said Susan Cates, executive director of MBA@UNC. “Her extensive experiences in recruiting top students from around the world combined with her knowledge of UNC Kenan-Flagler are a fabulous combination for this pivotal role.”

Flye will be responsible for the recruitment, selection and enrollment of students in MBA@UNC. She will lead the admissions team and oversee selection, enrollment and fellowship decisions.

“I have loved my work at Kellogg, but the opportunity to help build an innovative new program for UNC Kenan-Flagler was totally compelling,” said Flye. “MBA@UNC has enormous potential and I am excited to be a part of this trail-blazing program.”

At Kellogg, she developed recruitment strategies, plans and programs to attract and enroll students in the school’s four full-time MBA programs, and administered the evaluation process to make final decisions on applications. She managed and developed a team of 22 admissions and financial aid professionals, and oversaw the strategy, operations and awarding of financial aid.

Flye also served as senior associate director of admissions at the University of Virginia Darden School of Business from 2000-2003, and as part of UNC Kenan-Flagler’s MBA admissions team from 1997-2000.

Flye graduated from UNC with a BA in psychology. She earned her MBA from Meredith College, where she also worked in a variety of roles, including MBA program coordinator, from 1990-1997. She received a certificate from the Kellogg Management Institute.