UNC Kenan-Flagler Business School

School recognizes faculty for research impact and mentoring


UNC Kenan-Flagler awarded the first Bullard Research Impact Award in May to Ben Rosen for the impact his research has had for the past 10 years on industry and society.

Rosen is Robert March and Mildred Borden Hanes Professor of Organizational Behavior. Earlier in his career, he published research on workforce diversity in articles about women and older adults in the workforce.

Ernst & Young asked Rosen to study generational issues in the workforce. Rosen submitted reports to Ernst & Young from focus group and survey data collected from 5,400 professionals in the United States and Canada.

UNC Kenan-Flagler also awarded two faculty members for their mentoring efforts.

The recipients are:

  • Valarie Zeithaml - Excellence in Mentoring (Research)
  • Alan Neebe - Excellence in Mentoring (Teaching)

The impact of Rosen’s research includes:

  • Rosen presented the results of his study at the Strategic Growth Forum in November to 1,200 CEOs of fast-growing companies. Based on this talk, CBS Evening News did a feature on Ernst & Young’s investigation of the generation issue.
  • Ernst & Young used Rosen’s report to develop a brochure for use in its recruiting and career planning programs.
  • The Wall Street Journal wrote about the Ernst & Young study. The story quoted Rosen in “Employers Rethink How They Give Feedback.” The Wall Street Journal selected the article to highlight for use in organizational behavior classes.
  • The Wall Street Journal also requested that Rosen write a new article about managing Generation Y that is forthcoming as part of a new
  • WSJ project.