Kenan-Flagler Business School has been facilitating action-based learning for decades under various names. UNC has partnered with other schools in the US and globally to encourage the growth of experiential learning. The program officially became the STAR Program in 2006 with STAR Global under a different name – Global Business Projects (GPB), Now, all of the programs fall under the STAR brand.
STAR has had over 250 projects over the last 12 years. The student led recommendations varied across sectors, service lines and overall business challenges. Each year, the Corporate Partners are different. But, what’s consistent is the high quality of work among the students and faculty and the incredible feedback the corporate partners share. The STAR program has served multinationals all around the world but has also focused on solving business challenges in North Carolina and within the University of North Carolina System. Serving both corporations and not-for-profit organizations has provided a diverse experience for the students.
STAR is open to all kind of business challenges. Here are a few recent examples:
- Improving customer satisfaction
- Driving growth
- Enhancing brand awareness
- Creating new ways to reach millennial
- Establishing a business plan
- Exploring a market segment
- Developing a strategy to simplify global trade
- Identifying best practices across a state or region
Final Presentation Example
See an example of a professional, final presentation, called a “deliverable” to help a hospital in Zambia.
Working Across Multiple Frameworks
The STAR Program has covered various projects across multiple frameworks including strategy, marketing and operations.