UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School

GBP in Action

Global Business Project Logo

GBP in Action

Language Learning Opportunities:

Online Working Portuguese
Online Working Mandarin

Project Descriptions for consideration -- GBP 2014

A1 - Argentina, with oversight from Brazil – Worldwide manufacturer of agricultural equipment. Needs a team to investigate options and recommend the optimal geographical location to install a new parts warehouse in Argentina (repeat of an earlier project with this company in Brazil, under the direction of the SA parts director

B1 - Brazil – US multi-national consumer products conglomerate, best known for its small kitchen appliances and batteries. Needs a team to research and recommend answer to go/no decision to bring Home & Garden division (pesticides, fungicides, and garden) from US to Brazil

B2 - Brazil – Large enterprise software and software-related services company. Needs a team to investigate and recommend an ecosystem to foster entrepreneurship within the company and the region

B3 - Brazil – Large US-based pizza restaurant, which is growing rapidly throughout Brazil. Needs a team to assist the company in investigating why the company has been struggling to gain a foothold in the highly competitive São Paulo market and define a strategic plan for growth in São Paulo, including identifying target market, locations, communication strategy, and timeline

C1 -China – Hotel group which owns hotels from high end to economy hotels throughout China. Needs a team to identify which markets are best suited for penetration by the hotel brands they have developed and recommend the optimal best strategy for entry. Entry strategies the team will investigate should include, but not be limited to, acquisition, JV, franchise, or new construction.

C2 - China – Technology consumer goods company that manufactures external storage devices for computers and invests in high-growth emerging technology segments. Needs a team to address brand health and size the potential market in China for selected items within the brand

C3 - China – World-leading construction, project management and engineering company in high-tech business segments. Needs a team to analyze industry segments and customer trends to recommend best growth opportunities over a medium term time horizon

C4 - China – Multinational provider of coatings and specialty products and solutions for various industries such as aerospace, automotive, and industrial machinery. Needs a team to explore several market segments to identify growth opportunities and recommend optimal selection, and provide suggestions for optimal business model for each one proposed.

*****************

more GBP in Action......

Social Media

Facebook

LinkedIn

Video Clips

Short GBP video

Long GBP video

Promo video - produced by U. Wisconsin-Madison

Hub City Weekend:

2011 Brazil “Scavenger Hunt” (in Portuguese)

Team Videos:

Kobe Portopia Hotel – Japan – 2011 GBP project

GE Brazil team (2011)

RBS Brazil ( 2012, English version)

RBS Brazil (2012 – Portuguese version)

GBP 2013 – Citibank

INTERVIEWS:

P&G – 2012 – Marie Coichy-Dauphin

GBP Social Media