Marketing professor Girish Mallapragada researches new product development, open source software, social networks and inter-firm relationships.

Dr. Mallapragada’s teaching interests are marketing strategy, marketing management, new product development and channel management.

He worked as an area sales manager for Pramati Technologies in Hyderabad, and for Coca-Cola India Pvt. Ltd. in sales in Surat, India.

He received his PhD in marketing from The Pennsylvania State University, his MBA from the Indian Institute of Management and his BE in mechanical engineering from Osmania University in Hyderabad.