We serve as a focal point for behavioral research at UNC Kenan-Flagler.
Goals
- To explore new business ideas
- Compile important results and advance behavioral sciences
- Allow UNC Kenan-Flagler faculty and PhD students to conduct advanced business-related research
Focus
- Study of human decision making in consumption and organizational settings
- The use of data collected from the studies by faculty and PhD students in the marketing and organizational behavior areas
Functions
- Research/participant coordination
- Online experimentation