Research, teaching and impact on business
Malhotra has made his mark in several areas. Along with marketing professor Valarie Zeithaml, he has developed a unique scale that measures the quality of electronic commerce. Known as e-core service quality, or e-SQ, this scale weighs such key factors as a company's efficiency, order fulfillment and reliability.
Malhotra has teamed up with Albert Segars to help the wireless industry understand the adoption of wireless web data services in the U.S. market. They have outlined a marketing and launch plan for wireless service providers to enable a successful rollout of services and help the providers recoup their investment in the wireless infrastructure.
Most recently, Malhotra has spent much of his time studying virtual teams. He looks at how global companies can manage employees in far-flung offices and help them all work together. He pays particular attention to corporate strategy, leadership practices, and technology facilitation for far-flung teams.
What makes the UNC Kenan-Flagler student experience different:
Malhotra believes that UNC Kenan-Flagler stands out because of its "family feeling." He says that the student body is "cohesive," at least partly because it's one of the smallest of the top business schools. "We don't look at our students as revenue. They are members of our Carolina family" he says.
A West Coast native, Malhotra likes to relax by playing golf. He's also a diehard Carolina basketball fan. He has a son Sebastian who is a Tar Heel born and will be a Tar Heel bred.