UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School

Deborah L. Stroman

Adjunct Associate Professor of Organizational Behavior

Kenan 307
CB #3440
Chapel Hill, NC

 office: (919) 843-0336


Deborah Stroman is director of sport entrepreneurship and community engagement at the Frank Hawkins Kenan Institute of Private Enterprise.

Her teaching and research interests include entrepreneurship, leadership, marketing, sales and social issues in sport. Dr. Stroman researches the social and economic impact of sport in North Carolina, teaches sport business courses and promotes campus and Research Triangle Park collaborative opportunities for students, faculty, staff, and professionals working in the sport industry.

Working with UNC Kenan-Flagler MBA students and high-performing undergraduate students, she directs a Basketball Analytics Summit. She also collaborates closely with UNC’s entrepreneurship and innovation ecosystem of administrators, faculty and students, and coordinates the College of Arts & Science’s entrepreneurship minor (sport).

Dr. Stroman has more than three decades of business, entrepreneurship and athletic industry experience. Prior to joining UNC, she owned a sport marketing and event planning company and had a 17-year career in financial services. After achieving multiple sales awards, she joined the management of Prudential Financial, Inc. and GE Capital. She provides consulting to sports teams and sport-related organizations including the NCAA, Atlantic Coast Conference and the Women’s Basketball Coaches Association. Her LASER™ company assists former professional athletes through the transition from their sporting careers to valued careers, business ownership and/or completion of an academic degree.

Additional UNC service responsibilities include chairperson of the Carolina Black Faculty and Staff Caucus, faculty advisor to the Carolina Sport Business Club and Sigma Alpha Lambda. She received The Class of 1996 Award for Advising Excellence (2012-13), UNC General Alumni Association Harvey Beech 2013 Outstanding Faculty/Staff Award and the 2006 state of Maryland’s Top Minority Business Enterprise Award from the Governor’s Office.

Professional affiliations include the North American Society for Sport Management, Zeta Phi Beta Sorority, Inc., Women’s Basketball Coaches Association, National Association of Collegiate Women Athletic Administrators, Greenleaf Center for Servant Leadership and Walter N. Ridley Scholarship Fund (University of Virginia).

Dr. Stroman received her PhD in business from Capella University, her MA from UNC-Chapel Hill and her BS from the University of Virginia.