UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School

William D. Perreault Jr

William R. Kenan Jr. Distinguished Professor of Marketing

McColl 4526
CB #3490
Chapel Hill, NC

 office: (919) 619-2436

William D. (Bill) Perreault is the William R. Kenan Jr. Distinguished Professor at UNC Kenan-Flagler.  He is internationally recognized for his work in marketing strategy and research.

He is a recipient of the American Marketing Association (AMA) Distinguished Educator Award, the highest honor in his field.  His professional service includes a term as editor of the Journal of Marketing Research and as a trustee of the Marketing Science Institute. 

Dr. Perreault’s public service includes a term as chair of an advisory committee to the U.S. Bureau of the Census and work as an expert witness on research design to the Federal Trade Commission.  

The impact of his research has been recognized with several awards, including the 1997 Churchill Award for Career Contributions to Marketing Research and the AMA’s 2008 Lifetime Achievement Award for long-term contributions to research on sales and sales management. 

His best known book is "Basic Marketing: A Global-Managerial Approach" (McGraw-Hill/Irwin, 16th edition), a text that is available in a number of languages and used at universities around the world. 

He has worked as a consultant to a number of corporations and government agencies.

In addition to his time at UNC, Dr. Perreault has taught at the University of Georgia, Stanford University and Cambridge University.

He received his PhD and BS from UNC-Chapel Hill.