UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School

Rollie Tillman Jr

Professor (Retired) of Marketing

CB# 3490
Chapel Hill, NC

 office: (919) 962-3179

Rollie Tillman is the H. Allen Andrew Distinguished Professor of Entrepreneurship. He is founding director of the Center for Entrepreneurship and Technology Venturing and the first director of the Frank Hawkins Kenan Institute of Private Enterprise. His areas of expertise include marketing strategy and advertising, new venture creation and management, and entrepreneurship. 

He was involved as a faculty member or curriculum/teaching consultant to management programs for Bank of America, Coca-Cola Company, Sea Pines Company, Glen Raven Mills, IBM, American Council on Education and the South Carolina Government Executives Institute. 

An early champion for bank marketing, he was involved with several state schools of banking and bank marketing seminar in Caracas, Venezuela. His early publication, Bank Marketing: Text and Cases, was a pioneering work. He teaches marketing to health care professionals and is a co-author of the chapter, "Marketing in a Managed Care Environment," in a recent series published by the American College of Physician Executives. 

He is currently chairman of the board of the North Carolina Biosciences Investment Fund, a seed and start-up venture fund. Other corporate board experience include Renfro Corporation, GoodMark Foods, Ti-Caro, Inc., The Bank of North Carolina, MiCell Technologies, Blue292.com, EasyFurnish.com, Techform Plastics, UNC Press, Food Bank of North Carolina and American Marketing Association. 

Dr. Tillman was a founding director of the Entrepreneur of the Year Institute and The Council for Entrepreneurial Development. 

He received his DBA and MBA from Harvard University and his BS from UNC-Chapel Hill.