Federico Rossi’s research interests include empirical models of consumers and firms’ decision making applied to marketing.
His current work focuses on investment decisions. When consumers and firms make investment decisions, their choices incorporate expectations around their future actions and those of other agents in the marketplace. By observing the decisions made, he is uncovering key preferences that can be used to understand market structure and predict agents’ behavior.
Dr. Rossi applies such investment models to investigate how consumers’ preferences can explain the success of loyalty programs in travel industries. He shows that a significant group of customers are willing to pay higher prices to accumulate future rewards.
In addition, he is working on the entry and pricing decisions for new products to understand the cost of launching new brands and their implications.
He worked as an associate in the marketing research area of Optimedia-Publicis in Milan before he started his academic career.
Dr. Rossi received his PhD and MA in marketing from Northwestern University’s Kellogg School of Management, and his BA in business economics, summa cum laude, from the University of Bologna.