UNC Kenan-Flagler Business School

Open Enrollment Programs

Becoming Green: Effective Sustainability Strategies

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  • Dates:  
    Tuition: $3,700

    In today’s turbulent economic environment, sustainability thinking represents a major way that individuals and companies can position themselves to thrive. Strategic thinking about corporate sustainability and social impacts can lead to short and long term competitive advantage. Many sustainable business practices fall short because they only focus on the environment and fail to recognize all three aspects of sustainability. By taking a whole-systems approach to your business and its impacts you can help unlock innovation and creativity while focusing on all parts of the triple bottom line: people, planet, and profit.

    Corporate sustainability is not a trend- it is here to stay. Learn how to minimize environmental impact, extract profit from the increasing prevalence of "green" products and services, and improve your stakeholder relationships inside and outside of your firm. This corporate sustainability course will allow you to optimally position yourself and your organization to navigate risks and pursue rewards while employing sustainable business practices.

     

     

     

     

     

     

     

     

     

     

     

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  • Mid-level managers through executives from all types of organizations who want to:

    • Revitalize corporate sustainability efforts or initiate early stages of sustainability thinking
    • Increase profit and the satisfaction of their employees in a way that will benefit their companies, community, and planet
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    • Understand the connection between sustainability and strategic innovation and how successful companies use innovation to drive results
    • Examine the history and relevance of corporate sustainability and how businesses are uniquely equipped to make a substantial environmental impact
    • Examine strategies to grow the business while making a positive impact on the environment and society
    • Gain insight to connect with alliance partners who can help accelerate your corporate sustainability efforts
    • Learn best practices and pitfalls to avoid when implementing a corporate sustainability strategy
    • Design a framework for determining and prioritizing which environmental and social impacts are most relevant to you and your organization
    • Learn about “green washing” and its negative implications
    • Create a “green lens tool box” that will serve as a guide to help you achieve your unique sustainability goals
    • Connect with other participants also facing corporate sustainability challenges and opportunities
    • Learn from Kenan-Flagler Business School faculty experts who are sought after by organizations across the world seeking to align initiatives with sustainability in mind
    • Incorporate metrics to manage your supply chain and corporate spending more effectively
    • Action Plan: Work in small groups to identify your top opportunities going forward and create an action plan for immediate implementation
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    • Setting the stage for corporate sustainability through innovations
    • Learning lessons from the private sector
    • Discovering linkages between environmental and social sustainability
    • Implementing strategies for sustainability and identifying opportunities for change
    • Planning your own efforts in sustainability projects

    UNC’s Kenan-Flagler Business School has a rich history and deep roots in Sustainable Enterprise. Learn more about school-wide initiatives:

    • Center for Sustainable Enterprise

    Learn more about university-wide initiatives at UNC Chapel Hill:

    • UNC Sustainability
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  • The Becoming Green program features many esteemed members of the UNC Kenan-Flagler Business School faculty. Listed below is a sample of the faculty and topics that are typically included in this 3 day corporate sustainability program.

    Carol Seagle, PhD, is director of research for the Center of Sustainable Enterprise.

    Albert H. Segars, PhD, is a professor of strategy and entrepreneurship with expertise in the areas of technology and innovation who brings the perspective of strategic change to the challenges of adopting and using new technology and business practices.

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  • The Becoming Green program is held at the Rizzo Conference Center, our world-class facility in Chapel Hill, North Carolina. The Rizzo Conference Center was designed to foster executive management development and education and is wired for business so we can integrate new technologies into our teaching methodologies.

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  • Below you will find links to additional information on the Becoming Green open enrollment program:

    Program Overview of Becoming Green program

    Sample Schedule for the Becoming Green program

    Additional Details on the Becoming Green program

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