UNC Kenan-Flagler Business School

Open Enrollment Programs

Enhanced Business Communication through Storytelling

Overview
Audience
Benefits
Content
Faculty
Location
Details
  • Dates:    April 23-24, 2015
    Tuition:
      $2,700

    When business leaders need to motivate teams or generate buy-in, many do so by conveying important facts and statistics.  But others go a step further and engage their key constituents in a more memorable way by drawing upon the power of storytelling.  Indeed, some of the most successful organizations employ storytelling to inspire, set visions, teach important lessons, and define culture and values. 

    In this program, you will have the opportunity to capitalize on the power of storytelling and explore and practice how to use the storytelling technique to help you communicate a specific business narrative to your various audiences.  More specifically, you will learn a formula for telling stories that will help you organize and communicate abstract concepts to internal staff and to customers, share best practices and key initiatives in a way that will help constituent audiences understand those initiatives better, and more effectively motivate your workforce vertically and across the organization.

     

     

     

     

     

     

     

     

     

    Next »
  • The Enhanced Business Communication through Storytelling program is ideal for:

    • Business leaders who want to develop a better understanding of how to use storytelling as an effective and powerful communication technique
    • Senior managers and executives who are responsible for presenting information to their workforce, gaining buy-in from their team, inspiring team unity, and connecting with employees
    • Sales, marketing, and business development professionals who are responsible for developing partnerships that deliver long-term value for clients
    « PrevNext »
  • In the Enhanced Business Communication through Storytelling program, you will:

    • Gain an understanding of how effective business leaders use storytelling to communicate ideas and lead
    • Learn when storytelling is the most appropriate communication technique
    • Master the art and discipline of building a compelling business narrative
    • Develop a compelling story to bring back to the workplace that will help you effectively communicate about a business issue that needs clarification or emphasis

    « PrevNext »
  • In the Enhanced Business Communication through Storytelling program, you will:

    • Examine the theory and best practices of storytelling and building business narratives
    • Develop effective strategies for integrating storytelling within an organization or in a client relationship
    • Learn a formula for telling stories that will help you:
      • organize and communicate abstract concepts to internal staff and to customers
      • share best practices and key initiatives in a way that will help constituent audiences understand those initiatives better
      • more effectively motivate your workforce vertically and across the organization
    « PrevNext »
  • The Enhanced Business Communication through Storytelling program features:

    Heidi Schultz, Ph.D. is a Professor and Area Chair of Management and Corporate Communication at the UNC Kenan-Flagler Business School.

    « PrevNext »
  • The Enhanced Business Communication through Storytelling program is held at the Rizzo Conference Center, our world-class facility in Chapel Hill, North Carolina. The Rizzo Conference Center was designed to foster executive management education and is wired for business so we can integrate new technologies into our teaching methodologies.

    « PrevNext »
  • Below you will find links to additional information on the Enhanced Business Communication through Storytelling open enrollment program:

    Program Overview for the Enhanced Business Communication through Storytelling program

    Additional Details on the Enhanced Business Communication through Storytelling program

    « Prev