Open Enrollment Programs

Overview

Dates:     To be announced
Tuition:   $2,700

Savvy business leaders need to think of social media as central to an overall business strategy, not merely as a tactical implementation. This program explores both the promise and the potential pitfalls of social media as a new channel for organizational communication and decision making. Participants in this program will gain exposure to trends in social media and digital communication, consider the new importance of social media as a communication channel, receive theoretical background driving social media, and examine the best practices of businesses utilizing social media successfully. As social media continues to gain importance as part of the overall business strategy, companies will be seeking leadership to drive this strategy.

Following are links to additional information on the Leading Social Media Strategy program:

• Program Overview of Leading Social Media Strategy
• Sample Schedule for Leading Social Media Strategy

Audience

The Leading Social Media Strategy program is designed for:

• Business leaders who want to develop a better understanding of social media and how it can drive overall business strategy
• Marketing and communication professionals responsible for the development and implementation of a social media strategy
• Senior managers and executives responsible for strategic innovation implementation

Benefits

In the Leading Social Media Strategy program, you will:

• Develop a sophisticated understanding of social media and best practices for success
• Learn how to create and track social media channels
• Understand how social media campaigns can be successfully implemented as a part of a larger, well-defined organizational channel strategy

Content

The Leading Social Media Strategy program examines the following topics, which are further demonstrated in relevant case studies:

• Examining theory and best practices of how organizations are using social media
• Developing effective strategies for integrating and using social media within an organization
• Evaluating various social media platforms as communication and sales tools within an organizational multi-channel go-to-market strategy

Faculty

The Leading Social Media Strategy program features two esteemed members of the University of North Carolina at Chapel Hill faculty:

Michael J. Meredith, PhD, is an Assistant Professor of Management and Corporate Communication at the UNC Kenan-Flagler Business School.

Daren C. Brabham, PhD, is an Assistant Professor of Public Relations and New Media in the School of Journalism and Mass Communication at UNC.

Location

The Leading Social Media Strategy program is held at the Rizzo Conference Center, our world-class facility in Chapel Hill, North Carolina. The Rizzo Conference Center was designed to foster executive management education and is wired for business so we can integrate new technologies into our teaching methodologies.

Details

Below you will find links to additional information on the Leading Social Media Strategy open enrollment program:

Program Overview of Leading Social Media Strategy

Sample Schedule for the Leading Social Media Strategy program 

Additional Details on the Leading Social Media Strategy program