UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School

Marketing Concentration

Overview

To be effective, managers must view products, services and customers as assets. The Marketing concentration builds skills in four key areas:

  • Customer Management examines cutting edge topics such as one-to-one marketing, data mining, customer profitability, customer acquisition, customer development and customer retention
  • Product Management involves the development of new products and management of existing products, and encompasses both goods and services in traditional markets as well as the technology-intensive
  • Marketing Strategy examines decisions facing managers concerning market selection, entry timing, positioning, targeting, and execution approach in domestic and global markets
  • Market Analysis builds skills in:
    • critically analyzing brand, market and firm level data to guide marketing decisions
    • familiarizes students with data sources, tools and techniques in common use
    • the building and use of marketing models

> Printer-friendly UNC MBA Marketing: At a Glance

Course Offerings

  • Global Marketing Strategy
  • Customer Relationship Management
  • Marketing Strategy
  • Marketing Analytics
  • Services Marketing
  • Brand Management
  • Retail and Channel Management
  • Innovation & Product Development
  • Digital Marketing
  • Pricing
  • Sales

Who's Teaching

Barry Bayus
Tarun Kushwaha 
Dave Roberts
Jan-Benedict Steenkamp
Valarie Zeithaml

Related Links

MBA Social Media


I'm Interested