UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School

Al Segars

Title:

RBC Centura Distinguished Professor of Strategy and Entrepreneurship

"I think I teach a way of thinking that is packaged as a course - how to come up with an idea, how do companies and individuals discover things that are undiscoverable by everybody else. "

RBC Centura Distinguished Professor and Chair of Strategy and Entrepreneurship

Albert H. Segar's research interests include technology management, design for sustainability, and financial and operational metrics of sustainability. He also examines how firms create effective innovation, invention, and proof-of-concept processes for the design of products and services.

full bio

Education:

  1. PhD, University of South Carolina
  2. MBA, UNC-Chapel Hill
  3. BS, UNC-Charlotte

Courses:

  1. Business that Defies Logic (Executive Development)
  2. Differentiation through Technology & Business Innovation (Executive Development)
  3. Strategic Technology (EMBA & OneMBA)
  4. Sustainable Enterprise (EMBA)
  5. Strategic Technology and Business Innovation (EMBA)

About Al:

 "Al stays in tune with the current business climate. He's able to assess the trends of the marketplace and help us recognize which parts of our business need to be maximized and which should be scaled back. He's got an objective approach that brings out the strengths and weaknesses of different business models, and he explains everything using easy to understand analogies."

Hal Bates
Director of Marketing, Glen Raven Technical Fabrics

Clients:

  1. Apple
  2. Disney
  3. Department of the Navy
  4. Duke Energy
  5. Ingersoll Rand

In the Media:

Financial Times

Using sustainable practices to improve business and community:

Al Segars is not your typical research professor. While his classmates went to college or entered the workforce directly out of high school, Al traveled the country as a minor league baseball player, seeing new towns and new opponents each day. Maybe those years on the field are where Al learned to live under pressure—traits he employs today as a consultant for organizations such as Disney, Ingersoll Rand, Duke Energy, Apple and the Department of the Navy. This tenacity and adaptability are traits he cultivates in his students.

The same passion Al feels for baseball is infused in all parts of his life. His love of the natural world, for example, doesn't just extend to observing it. As well as spending his free time kayaking North Carolina, Tennessee and Virginia rivers, Al supports the resources that fuel the things he loves to do. A few years ago, Al, who serves as director of the Center For Sustainable Enterprise, met Kelly McCoy, the founder of RiverGirl Fishing Company, an outdoor shop located along the New River in tiny Todd, NC. Impressed with Kelly's commitment to sustainability, Al became part of RiverGirl and of Todd. RiverGirl—with its few employees, small fleet of kayaks, lawn-mowing goats and the resident potbellied pig, Petunia—doesn't just help keep the river clean by hosting monthly river clean-ups, it also brings much needed traffic to support other local businesses.

This is who Al is—a man who doesn't just love the world, but who works for it.

Meet Our Faculty

Robert Bushman
Alison Fragale
Valarie Zeithaml
Sridhar Balasubramian
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