UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School
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Lisa Jones Christensen

Adjunct Assistant Professor of Strategy and Entrepreneurship

McColl 4419A
Chapel Hill, NC

 office: 919-962-4261


Lisa Jones Christensen researches and teaches about innovation and entrepreneurship, social entrepreneurship, sustainability strategies, business planning, corporate social responsibility and international competency-based education.

Dr. Jones Christensen is an award-winning teacher whose research focuses on how business can be a catalyst for poverty alleviation and positive social change.

She explores entrepreneurship in conditions of market failure and extreme resource constraints, such as in Kenya, Ethiopia, Malawi and India. In particular, she studies how entrepreneurs’ social capital and social networks explain the success or failure of innovation implementation as well as psychological predictors of entrepreneurial value creation.

Her recent work focuses on comparing for-profit and social responsibility market orientations in relation to innovation adoption. In addition, Jones Christensen publishes work on research methods for low-income developing country contexts, frequently termed base of the pyramid (BoP) contexts.

The Journal of Applied Psychology, Journal of Business Ethics, Stanford Social Innovation Review, Journal of Business Research, Business and Society and Academy of Management have published her research. She also is the author of several award-winning cases.

Dr. Jones Christensen has been active in issues of social finance and social innovation for over 15 years. She helped build scholarships on microfranchising in developing countries, with an emphasis on water and public health-related products and services.

She spent the first decade of her career working in business development at firms in Silicon Valley, and founded an international social entrepreneurship non-profit. She has consulted with public- and private-sector firms.

She received her PhD in organizational behavior from UNC Kenan-Flagler, her MBA from the Marriott School and MA in international development from the David Kennedy School, both at Brigham Young University; and her BA from the University of California at Berkeley.