UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School

Sriram Venkataraman

Assistant Professor of Marketing

McColl 4520
CB #3490
Chapel Hill, NC
27599-3490

 Sriraman_Venkataraman@kenan-flagler.unc.edu
 office: (919) 962-0992

 

Sriram Venkataraman is a big-data scientist with expertise in pricing, social-media analytics, advertising, retailing and branding.

He develops state-of-the-art quantitative methods to maximize return-on-investment from marketing activities. His research has been adopted by Fortune 100 companies in industries that include entertainment, pharmaceuticals, automobiles, technology and consumer packaged goods.

Dr. Venkataraman holds several patents and consults with firms like GE, Sony, Disney, Cox, Coca-Cola and SAS. He also serves as an advisor to prominent full-service analytics start-ups that provide business intelligence solutions in data-intensive industries.

An award winning teacher and researcher, Dr. Venkataraman previously served on the faculty of Emory University's Goizueta Business School and as a visiting scholar at the University of Chicago's Booth School.

He received his PhD and MS in management from Cornell University and his BS from the University of Poona, India.