Sriram Venkataraman is a big-data scientist with expertise in
pricing, social-media analytics, advertising, retailing and branding.
develops state-of-the-art quantitative methods to maximize
return-on-investment from marketing activities. His research has been
adopted by Fortune 100 companies in industries that include entertainment,
pharmaceuticals, automobiles, technology and consumer packaged goods.
Dr. Venkataraman holds several patents and consults with firms like GE, Sony,
Disney, Cox, Coca-Cola and SAS. He also serves as an advisor to
prominent full-service analytics start-ups that provide business
intelligence solutions in data-intensive industries.
An award winning teacher and researcher, Dr. Venkataraman previously served on the faculty of Emory University's Goizueta Business School and as a visiting scholar at the University of Chicago's Booth School.
He received his PhD and MS in management from Cornell University and his BS from the University of Poona, India.